Myth #1: Christians aren't supposed to market themselves

Sharing God's Good News is not a's a directive. Like so many other areas in a Christian's life, the motive of our heart is the key.

Do we write and speak to draw attention to ourselves or to God's message of deliverance? For His is the only worthy message, and everyone needs to hear it, even those who do not yet know Christ.

But He doesn't expect us to start from scratch. Our message builds upon the foundation He's already laid, extending it to those in our circles. Our goal is to expand those circles. Marketing does that.

Can't God reach people without us? Oh, yes, but He invites us into to experience the thrill of helping those He gifted us to serve. So they are blessed, and so are we. Isn't He wonderful?

You and I are called to stand up in a crowded space--online and offline--and proclaim that which we know: God sacrificed His Son to pay for mankind's sins. Yours, mine, and everyone else's, for no matter what we've done or what's been done to us, He can make us clean and free again. Magnificent!

Marketing helps them find you--and Him--in the crowd.

For what value is your message (really, God's message in you) if no one hears it?

Myth #2: You can serve your audience just as well without "going online"

Yes, you can. But should you?

You can serve those few who move in and out of your offline circle. The only reason to take your message online is to share God's message with more people.

Your audience is online, in the new, digital world. If we do as Jesus did, we will go there, too. And become comfortable there. (He knows that might take a while.) 🙂

We are always wise to follow Christ's example, and He always went to the people, wherever they were. There He connected with them and served them. They fell in love with Him and wanted more of Him.

With His help, you can learn how to connect with, and serve, people you may never meet in person this side of heaven.

The online world is the greatest mission field in history! You and I are invited to be part of it. Glory!

Myth #3: You don't have what it takes to reach your audience online

This is, of course, complete and utter nonsense. The enemy whispers this lie when things get hard, like when you're explaining how you can help someone and your listener's eyes glaze over.

Oh, how I totally feel your pain!

When you first begin to share your message online, you can feel awkward. After all, in your offline circle of influence, everyone has seen living proof of the lives you've impacted for Christ.

But online, you engage with more people who don't know you than those who do (at least, if you're doing it right!). Over time, you notice that these new people don't react to your message the way your friends always have.

So it can seem obvious that people online don't want (or need) what you're offering. This is so not true!

Your audience (online and offline) is hungry for the solutions your message offers!

While there is a learning curve with technology, your audience doesn't care how techy you are, they just want your help so their problems are resolved. How their children can enroll in college. How to find the perfect retirement home for their parents. How to mend their broken marriage.

And you don't need tech for that! You only need to step into the online world and present your message (really, His message in you) of hope. Answer their questions. Show them how to solve their problems. Rekindle their tattered dreams.

The tech will come in time. Don't put off helping people today!


Instead of surveying 1,000 random strangers, hoping to "find" your audience amongst the 7+ billion people in the world, we use a different approach.

We'll conduct a guided tour through your Christian experience, finding your God-given target market hiding in plain sight.

You've connected with them so effortlessly and serve them so effectively--for decades--that you've missed an important point: these are the very people God created you to serve in His name.

Their questions, needs, and obstacles drive everything...your social media posts, blog posts, book proposals, speaking presentations, product offers, and marketing strategies.

These are your people...the foundation of your business or ministry for years to come.


Through the years you've noticed similarities in the people who "pop up" in your life. They're not carbon copies of each other, but they do have the same or similar pain and ask the same or similar questions.

They feel stuck inside an impenetrable maze, desperate to escape. You know the answers to their questions because years ago, you traveled the path they're traveling today. So you know the shortcuts. The secret passageways. The hidden tunnels. You can help them in ways other people can't.

For years you've guided different people out of that maze, teaching them the lessons, wisdom, and insights He taught you as He helped you escape.

This is the message He created you to share. 


No one is delivered from the maze mentioned above by wishing it were so. New choices have to be made. New actions taken. New behaviors lived out day after day.

You already help people make these changes, but you've never been able to explain exactly how or promise specific results, so they're not interested in your message. And you wonder why.

It's high time YOU realized the value you offer to your audience, so you can help THEM see it, too.

Freedom is the ultimate transformation your audience seeks. Specific. Clear. Measurable. Freedom.



Does the thought of promoting yourself give you the "heebie-jeebies"?

Even though you know you're good at what you do, you don't have the confidence to say it out loud

have the confidence to explain it to others, much less promote yourself or guarantee your results?

couldn't explain how it benefits others?

one-hour Joyce Zook group coaching call

maintaining balance in your marriage and family as you answer God's call

...not a one-time, fill-in-the-blank ???, but rather a ???

that you can use over and over, with each new project (though you may not need to)