Still renowned the world over decades after his death, Irish scholar, author, and apologist C.S. Lewis renounced Christianity in his teens, then, 15 years later, wholeheartedly turned his heart and life back to God, describing himself as, “…the most dejected and reluctant convert in all England.”
He went on to write scores of Christian books including The Chronicles of Narnia and The Screwtape Letters. His writings helped readers see God in a positive light, some for the first time.
Your message does that same thing, for it's God’s message in you. Your audience longs for it, but many don’t know if they can trust you. After all, you’re a stranger to them, so they’re not ready to commit their time or funds to learn if your message is a good fit for them.
But if you offer a small sample of your message—answering a question or solving a problem they’re struggling with today—and it actually helps them move forward, they’ll want to hear more from you.
That message sample is typically a 3-6 page PDF document that helps readers get something done. And all it “costs” them is their email address.
They get a bite-sized piece of their issue solved, and you have a new reader on your email list, giving you an opportunity to continue serving them via email, and periodically letting them know if / when you have a product for sale.
In this 90-minute session, we’ll review the online tools needed to send emails to your “list,” where each tool falls in the Sign-Up - Delivery Sequence, and what to include in your Welcome Email Series.