Tell me if this feels familiar.
You know for an absolute fact that God gifted you with a message.
You’ve shared that message hundreds times in real life (during casual conversations at the ball park, in an airplane, you know, when you're just living life) and you’ve seen God work miracles through your words. Offline, it's normal for people to ask at the end of a conversation, "Could we work together on my issues?"
But when a stranger asks what you do, it takes you oh, about an hour and a half to answer, because you start first in this direction and then veer off in that direction, never explaining your message in a straight line.
Same thing online. You were so eager to take your message to the online world! You looked forward to helping others in God's name, imagining them reading your blog posts, enjoying your social media content, and eventually (or so you imagined) sending you an email to say, "I'd like you to help me."
Yet once online, you quickly realized just how hard it is to truly, deeply connect with people who aren't already your friends.
But you kept on trying, sharing the same message in the same way, month after month (you know, the message that always gets people's attention in real life). The anticipation of helping people online like you have offline for so many years was enough to keep you going.
Riding a wave of excitement, you bought the marketing books the experts suggested, watched the YouTube videos, and sacrificed sleep to rework your content over and over until it was perfect.
You expected (prayed?) it would only take a few months for everything to fall in place and you’d be off and running.
After all, so many others make it look easy. Once you found your rhythm, “your people” would flock to you. Wouldn’t they?